The secrets of a successful life in business.

The 5-Min Thought Leader

Those who rise in the ranks of the business world do one thing well: They find a way to position themselves as something called a “thought leader”. If you think they got that status without giving mind-expanding speeches at important regional conferences, you need to take a long awkward look at yourself in that wall of mirrors in your foyer.

How do you think that Manfred Dunforth or Noah Wylie got to be the luminaries they are today? By giving passable speeches to their coworkers about business stuff? WHAT A HORRIBLE GUESS.

No, they accepted any public speaking opportunity they could find, and then kicked each one IN THE TEETH by delivering expertly crafted Speech-splosions™.

Right now, you’re probably saying to yourself, “But I could never do that! It’s gonna take forever! I’ve got a thing I’ve got to do!”

Well, do you have five minutes? Thought so.

Here’s all you need to remember, “It’s time to re-invent ____________.”

A recent study concluded that over 99% of slideshare presentations, TED speeches, and company picnic T-shirts begin with these same 4 and a half words. There’s a reason for that. It doesn’t need many details for a large group to get excited by it, and its incredibly simple to bang out on your typewriter in 4 seconds flat without much thought. And, oh yeah, it’s effective as hell.

Here’s how to get that first speech done. (Start your timer.)

First, write the sentence, “It’s time to reinvent”. Next, think about what industry you are in. (For example, “I’m in cellphone kiosk sales”)

Lastly, put the answer to that question at the end of that first sentence. Resulting in: “It’s time to reinvent cell-phone kiosk sales”. Now, add an exclamation point–and like that–you’ve written your first sentence in under a minute! Nice job buddy!

For the rest of the speech, simply list everything wrong with your industry and put the words “It’s time to change” in front of it. Before you know it, you’ll have a 2-3 minute speech (depending on your industry) ready to be videogrammed and uploaded into an internet portal website player for the business world to consume and blog about.

Speeches do a great job getting people excited about broad concepts. BUT, they’re not great about giving specific marching orders to attendees about their particular situations. (That’s what “breakout sessions” are for!) Take advantage of this and keep ALL of that detail out.

Excuse me? What’s that? Did you say an organizer of one of the smaller TED conferences is on the phone?


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