The secrets of a successful life in business.

The Power of Names

What’s in a name? Turns out, not much to speak of. And that’s exactly why I’ve always hated them.

It’s not that I don’t like my actual name, it’s that I dislike what my name lacks. It never left anyone with any piece of information other than “an idea of what to call me when they saw me”.

That’s when I began searching for a way of making my name communicate something with power to those lucky enough to come across it.

I wanted my name to be something that each time I was addressed by my colleagues, caused them to fear me as a leader as well as question their own place in the office. And I found an easy way to do just this, at my local City Hall.

That’s right, you can use the law to get that name working harder with an unexpected, powerful, AND LEGAL name change.

By changing my name legally to “Mr. Winning At Business” I’ve achieved something that no one in business (before today) can claim. I’ve forced my colleagues to refer to me (and introduce me in big important meetings) as “Mr. Business.” And don’t forget, they (technically) are bound by law to do so.

When you’ve got state law on your side you have the unique opportunity to have colleagues arrested for calling you anything other than your new name, especially if you have a brother-in-law who is a tempermental local cop looking for respect.

We all will make mistakes in business. We “accidentally” falsify that quarterly earnings report. We use the word ‘consortium’ incorrectly, and sometimes, we even bring an unregistered coyote named Hank to work for Pet Day. Mistakes happen. But take a moment to imagine how nice it will be when–even though your mistake is egregious–your detractors will still have to call you “Mr. Business” at the end of the verbal lashing.

Trust me, it feels FANTASTIC.


Comments on: "The Power of Names" (0)

  1. Unregistered coyote named hank… I think we all remember that day. Great posting, Mr Business.

  2. Administrator said:

    That was a powerful day indeed. Thanks Mr. Awesome.

  3. […] I work for, I waited patiently to make my next move. In this case, I took heed to the advice of a name change. After reading through the “Power of Names” revelation, I was moved and felt the need to take […]

  4. i was a former employee and now i am making my best effort to start up a small business.“.

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